SO WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?

Research shows that more than 80 per cent of the world’s 290 million internet users use search engines to find what they’re after. Nearly every internet user finds new web sites using a search engine such as Google, Yahoo, or MSN. You go to their site, type in what you are looking for and usually find it in the top two or three results. What goes on behind the scenes of every internet search involves complex software intelligent enough to figure out which pages are the most relevant to your search. If you are looking to buy a product online, you will search for the product name and typically buy it from a company who comes up near the top of the result list. Open a search engine and type in a word or phrase someone searching for your company might use – if you fail to appear in a prominent position, chances are your site has not been search engine optimized. Without optimization, your site is about as effective as an advertisement floating in the middle of the ocean.

Search Engine Optimization is the process of figuring out which search phrases, or “key words”, potential customers might use to find what you are offering, and then doing whatever is necessary to move to the top of the search results so that these searchers visit your site. Figuring out what key words to target is a tricky process. Typically a person will enter a keyword or phrase into the search engine and immediately receive a list of recommended web pages. If you run a company that sells clothes, your first thought might be to target the key word “clothes”. There are a number of problems with targeting such a general word or phrase. If somebody is logging on to the internet to buy clothes, they are just as likely to use a search phrase like “T-shirt”. The other problem is that if someone searches for “clothes”, they might simply be looking for manufacture or information. Spending money on search engine optimization which results in visits from such seekers will not be beneficial to your company or to the searcher. Luckily, there are many tools available, such as Word Tracker, to do proper key word research and determine exactly which phrases are the best to target.

NVISH Solutions, the Search engine Optimization Company will help you increase rankings, sales and brand visibility online and lower your overall online marketing costs. Our search engine optimization company has worked with businesses large and small to deliver top rankings on the major search engines resulting in: increased traffic, leads and sales.

For more details visit: www.nvishweb.com